What is google analytics?
Simply put, is powerful, flexible and has many features which are easy-to-use. It is the new enterprise-class solution that enables you to access much more comprehensive information into the details of your website traffic and analyze marketing effectiveness. Through using Google Analystics, you will have better resources at your finger-tips to write better-targeted ads, enhance the overall effect of your marketing campaigns and create websites that produce more results.
Google analytics incorporates many tools:
Advanced segmentation
Look at your traffic as a whole and analyze which sections are doing well and which need working on. There are predefined custom segments that you can choose from such as "Paid Traffic" and "Visits with Conversions", or create your own, with the flexible and simple segment builder.
Custom reports
View reports in a way that is organized and collates information in a way that you want to see it, also having the options of creating, saving and editing them. The interface is drag and drop, making it very easy and simple to adjust metrics that you would like to change.
Dashboards
Digging through reports is no more with this tool. Have the information you want collated on a custom Dashboard so you can email it to others.
|