BRAND BUILDING

What makes a successful brand?

Brand Building

Brands are not built over night however, their influence can last a lifetime.

brandbuilding1Brands aren’t built overnight – but their effect can last a lifetime. A successful brand is a trustworthy one, and it transforms browsers into returning loyal customers.
Brand building is just like building a reputation – you need to prove yourself again and again. It’s a long-term commitment to consistency, honesty and quality that guarantees customer growth and industry recognition.

At Daronet Australia, our team of marketing experts will help you cement your brand, while ensuring maximum visibility in a variety of markets.
Firstly, it’s essential that both you and your consumers know what your brand stands for, and what it promises. To really stand out from the crowd, it’s important to be specific and precise, as broad sweeping statements are easily forgotten. Ask yourself, why is your product better than others? Answer that, and you have the beginnings of your brand.

Secondly, you need to be consistent. Imagine walking into a luxury hotel; the street frontage and reception is first class, but as you explore, you notice the hallways are shabby. The rooms are top notch, but the bathrooms are dated and there are cracks in the bath. In this case, the promised brand of luxury isn’t telling a consistent story, and will likely suffer as a result.

Daronet Australia’s commitment to the highest standards of brand building ensures that every aspect of your online presence is clear, professional and consistent. We understand that attention to detail is critical to enabling an enjoyable customer experience.

Thirdly, you must never drop the ball on communicating your brand promise and building your brand image. We’re saturated with information and messages every day, so it’s essential to get your specific brand message out there to make sure it sticks. It’s not only critical that you try to stand out from the competition, but it’s equally important that you are not forgotten. Daronet Australia’s relentless marketing campaign ensures our clients are constantly at the forefront of the consumer’s mind – and brand building is just the beginning.

Destination 3000 Branding

The goal for Destination 3000 was to present its consumer’s with a unique and aesthetically pleasing brand image. We achieved this by using some ‘out-there’, innovative web-designs to compliment their creative products. Despite being a challenging project, it proved to be a great success and was great fun too!

Established in 2010, Destination 3000 caters for both residential and commercial projects. Our design teams are skilled, passionate and just packed full of creative ideas that their bursting to unleash – Destination 3000 let them do just that, and the result… Well, the images speak for themselves. We love the penguin outfit design, which amalgamates a chilled stillness with beauty, effectively illustrating what Destination 3000’s designs are all about.

    • Scope of the design work
    • Interactive and Branding
    • Artwork Design
    • Brochure Design

Please view samples of our award winning design for Destination 3000:

Beyond Property Group Branding

Beyond Property came to us asking for a branding that promoted them as an up-market, 100% environmentally-friendly image. Daronet carried out a full branding from corporate identification, the result was a simplistic, yet straight to the point image that lasts.

CHALLENGE:

Beyond Property laid down the gauntlet for us, challenging us to meet their brand expectations. We were tasked with promoting their brand as being up-market, with a 100% environmentally friendly image. It didn’t stop with their website either, our graphic design team was tasked with full branding from corporate identification, including; their logo, business cards, stationary & interactive videos.

EXPLORE:

We took a series of detailed designs based on the project’s main objectives. We wanted a crisp clear message, that didn’t over-do it.

Here we identified a colour scheme and a style of illustrative design. The result was a sharp, silhouette design. The warm orange colour and silhouettes had connotations of sunlight, with the images of plant and wildlife effectively enforcing Beyond Property’s 100% environmentally-friendly brand image.

DELIVER:

So after a number of creations, brainstorming sessions and cups of coffee, the Daronet Australia team had finally settled on a creative, powerful design that met all the specified requirements. Beyond Property Group took the market by storm. Our artwork creations showcased on TV commercials, in-store branding materials and websites.