If you’re still relying solely on offline ‘traditional’ marketing methods, then prepare to be left behind – in today’s world it’s imperative to intertwine both the online and offline mediums into one unified experience.

As organisations are allocating more budget towards their digital strategies, they can struggle with online and offline campaign integration. Failure to address your offline presence in favor of an online environment can have catastrophic results.

Billboards, newspapers, magazines, TV, radio and in-store promotions are all examples of offline campaigns that are critical to the success of your marketing strategy. Integrating this offline-focused approach with Daronet’s online marketing solutions creates a mixed media campaign that is powerful, effective and even attractive, engaging the consumer in more ways than one.

Ok, this will feel like marketing 101, but you’d be surprised at how many businesses fail to get basic online/offline consistency right. Little lapses in consideration for detail will have a negative knock-on effect; failure to place your website on an advertisement is a great example of small details that can be the difference between an additional customer – or a lost one. Make sure there’s an obvious relationship between what they see on your website and what’s there in front of them in brochure form and print ads, it’s all part of brand recognition.

Daronet Australia provides your company with an integrated marketing campaign that makes sure equal interest is shared between the two key components:

• We will make sure that the look and feel of your online presence matches that of your offline campaign, allowing them to complement each other a set firmly in your consumer’s minds.
• We will make sure everything matches; from the colour themes, logos, and imaging down to email and business card fonts.
• Daronet will also ensure that your brand messages are carried over from all of your marketing activities. You’ll quickly start losing customers if they feel you’re giving off mixed messages.
  Further to this, our content writers will use the same keywords seen in your offline advertisements on your website, and vice versa. The importance of keywords is unparalleled, especially when dealing with online strategies, so it’s important those same keywords are present offline. Daronet guarantees consistency throughout your combined marketing method.